25 Years of Automated Weather

Back in the Old Days of radio, before satellites and voice-tracking, announcers read the weather forecast live each hour. If the weather changed, they simply read the revised forecast (if they remembered to check the weather wire).

With the Advent of Satellite programming, you simply put the weather forecast on a cart and played it every hour until it was time to record a new one. You had to sacrifice giving the temperature, but nobody really noticed, did they? On weekends, you had to pay a squeaky-voiced part-timer to come in and update the weather carts a couple of times each day.

With Only One or Two Stations under one roof, it was all rather easy. However, all that changed with consolidation. Even in smaller markets, it's not unusual to have five or six (or more) radio stations all operating from one building. That's an awful lot of weather forecasts to record and dub each time the forecast changes. You could literally have someone spend hours each day just keeping the weather forecasts updated.

In The 1980's Nationally known meteorologist Tom Churchill invented the first prototype computer systems to provide automated real-voiced weathercasts and weather bulletins to radio stations, known as the Digital Weatherman™. The latest generation of these systems are still in use today providing weather information to millions of listeners every day, 25 years - and over 100 million weathercasts aired - later.

And Today? A Virtual Weatherman™ is the ultimate evolution. No hardware, just a hard-working, piece of software that gathers all the latest weather info automatically and delivers a concise, perfectly-timed, impactful weather forecast. It does this on-command from your announcer or your automation system. The voices are entirely natural because they are all real meteorologist's voices. It's dependable, authoritative and accurate with

Get to Know your station's new weather staff. Download a copy today and be on-air in 3 minutes for free for 30 days, with no obligation.